If understanding what your guests are looking for is essential to fill your hostel reservations, we’ve separated essential tips for you to know how to get closer to the public.
For this, understand what are the main items taken into account when a backpacker is looking for an accommodation option.
Online reservations and information
Have you ever stopped to think about the amount of activities we do using the internet?
Shopping, payments, interviews, studies, work… the options are endless and they happen 24 hours a day, 7 days a week.
Therefore, it is essential that your hostel is not left out of digital media and offers customers the possibility to make their reservations online, using various devices – such as computers, tablets and smartphones.
In addition, for them to be able to ask questions and maintain a good relationship with these people, you need to be available through chats, email or WhatsApp.
By offering your contact in these virtual channels, guests – and future customers – feel more supported and secure about the service they are hiring.
It is worth remembering that it is on the internet that you will draw attention to your differentials, such as your common area, design or breakfast.
Take advantage of technology to interact with your guests and get more information about their needs or how their stay was.
Take care of Guest Reviews on the Internet
Reviews are always taken into account. Whether by that guest who only sees the score number, or by those who read all the comments and responses about your hostel.
Therefore, be open to the negative comments that may arise. This interaction will demonstrate to your customers that you are concerned about improving the service you are offering.
And, of course, remember to always seek to correct what has been pointed out as a failure. Well-rated hostels will always be at the top of any guest’s preference list.
Create a fully-equipped kitchen and dining area
Backpackers travel on a budget. No newsflash here. One of the biggest ways you can help them save – and thus choose your hotel – is by cooking in the hostel. Splurge out on a big kitchen that is well equipped. It will always be money well spent. And, you create a great place for your guests to come together and share their culture and experiences – the very essence of hostel living.
Ensure that your hostel is clean and safe
This is the first thing people will complain about on the internet. Modern backpackers have grown used to well-maintained hostels. So it is paramount that yours be fastidiously clean. Also, safe. Your guest needs to be relaxed in the knowledge that their belongings will be safe while they are out exploring the world. Consider providing lockers in the rooms or have a safe at the reception.
Include breakfast
It’s rare to find a hostel breakfast that is well-prepared and fills you up. So be sure that this will be a differential. Look for items that are inexpensive, but that might make your customer want to spend the morning with you and spread the word about it to friends, or even on social media.
In general, bread and butter, jams, eggs and cereals can already make a big difference in the guest’s choice.
This is not a cheap option for you, but definitely a huge bonus for travellers. If you can, provide a buffet style breakfast to attract them.